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Hal Varian
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21	Online Ad Auctions By Hal R. Varian∗ Draft: February 16, 2009 I describe how search engines sell ad space using an auction. I analyze advertiser behavior in this context using elementary price theory and derive a simpl Add to Reading List Source URL: www-scf.usc.edu Language: English - Date: 2012-11-10 19:20:18 Auction theory Internet marketing Auctioneering Compensation Pricing Pay per click Click fraud Search advertising Vickrey auction Business Marketing Internet
22	Pricing Information Goods by Hal R. Varian University of Michigan June 1995 Add to Reading List Source URL: amitre.synthasite.com Language: English - Date: 2012-06-07 09:18:49 Economics Product bundling Price discrimination Monopoly Demand Perfect competition Pricing strategies Value-based pricing Marketing Business Pricing
23	Copying and Copyright Hal R. Varian School of Information Management and Systems Haas School of Business Department of Economics University of California, Berkeley Add to Reading List Source URL: people.ischool.berkeley.edu Language: English - Date: 2005-03-29 15:57:40 Monopoly United States copyright law Copyright Data management Fair use Work for hire Digital rights management United States Copyright Office Intellectual property Law Copyright law Intellectual property law
24	REFERENCES Chapter 1 To Recover, Rebalance, and Rebuild Choi, Hyunyoung, and Hal R. Varian. 2009. “Predicting the Present with Google Trends.” Mountain View: Google. April. Dynan, Karen E., and Douglas W. Elmendorf. Add to Reading List Source URL: www.gpo.gov Language: English - Date: 2014-03-12 14:40:00 Financial crisis Subprime mortgage crisis Federal Reserve System Political economy Late-2000s recession Late-2000s financial crisis Michael Boskin Mahmoud Mohieldin Economics Economic history Economic bubbles
25	Revealed Preference Hal R. Varian∗ January 2005 Revised: September 20, 2006 Abstract Add to Reading List Source URL: people.ischool.berkeley.edu Language: English - Date: 2006-09-20 10:54:48 Economic theories Science Utility Revealed preference Preference Social philosophy Rational choice theory Choice modelling Indifference curve Economics Consumer theory Microeconomics
26	High-Technology Industries and Market Structure Hal R. Varian This is a review of various economic phenomenon that are important in high-technology industries, such as personalization of products and Add to Reading List Source URL: www.kansascityfed.org Language: English - Date: 2010-07-29 09:56:55 Economics Monopoly Imperfect competition Price discrimination Product bundling Price dispersion Switching barriers Demand Barriers to entry Business Pricing Marketing
27	Preliminary Draft VerTEX User’s Manual by Hal R. Varian Add to Reading List Source URL: kambing.ui.ac.id Language: English - Date: 2005-12-17 10:51:00 Application software Desktop publishing software Digital typography Donald Knuth TeX Hal Varian Microeconomics Economic model Scribe Typesetting Publishing Typography
28	Preliminary Draft VerTEX User’s Manual by Hal R. Varian Add to Reading List Source URL: ftp.heanet.ie Language: English - Date: 2005-12-17 10:51:00 Application software Desktop publishing software Digital typography Donald Knuth TeX Hal Varian Microeconomics Economic model Scribe Typesetting Publishing Typography
29	Circulating Libraries and Video Rental Stores Richard Roehl Hal R. Varian∗ University of Michigan, Dearborn University of California, Berkeley December 1996 Add to Reading List Source URL: www.econ.ucsb.edu Language: English - Date: 2010-05-19 20:57:08 Public library Subscription library Library VHS Videotape Videocassette recorder Three-volume novel Rental shop Book Video Information science Marketing
30	Preliminary Draft VerTEX User’s Manual by Hal R. Varian Add to Reading List Source URL: get-software.net Language: English - Date: 2005-12-17 10:51:00 Application software Desktop publishing software Digital typography Donald Knuth TeX Hal Varian Microeconomics Economic model Scribe Typesetting Publishing Typography

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